Collin SBDC-Building Your Ideal Customer Profile

In this session you will learn to:

• Understand why being all things to all people is not a good strategy
• Identify the attributes of the clients you want
• Build strategies to focus on your ideal client and say no to the rest

Collin SBDC CARES Program Contributor: Dean Ash, Co-Founder of 360 Consulting, excels in enabling clients to grow sales revenue, improve profitability and implement comprehensive sales strategies. As a leader, communicator, and collaborator, Dean is a proven executive skilled in building and leading organizations to achieve superior sales results.

Through the Collin SBDC CARES Program, leading business professionals from around the country will provide local companies with customized training and consulting. The CARES Program will begin in January 2021 with this seminar series, open to the public, covering topics of human resources, marketing, management restaurants, retail, sales and online strategies.

By applying for CARES Program consulting, the program will help you:

• Advance your understanding of 2021 business trends
• Learn to diagnose new challenges in your business
• Identify hacks that make the best use of your time and money
• Increase the probability of sustainable growth

Collin SBDC at Collin College is a member of the North Texas SBDC Network. Funded in part through a cooperative agreement with the U S Small Business Administration, hosted by the Dallas College, and nationally accredited by the America’s SBDC. SBA’s funding is not an endorsement of any products, opinions or services. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact SBDC@collin.edu.

Register here.