Collin SBDC-Growing Sales by Incorporating Actual Client Data in Your Marketing Plan
About This Event
Description:
We will review identifying opportunity and threats in the business on the classification and vendor level to develop weekly & monthly marketing/promotional strategies. The goal is to play offense, but often we have to play defense due to the unknowns in the world today.
Project Retail will provide specific outlines that identifies what data to pull, how to analyze it and specific KPI’s to measure.
Collin SBDC CARES Program Contributor: Margo Kopman, owner of Project Retail Boutique Consulting Firm, is a veteran marketing speaker and workshop leader with over 200 successful events under his belt. Event organizers and attendees frequently comment on the nature of the practical, actionable “takeaway” value of his presentations.
Through the Collin SBDC CARES Program, leading business professionals from around the country will provide local companies with customized training and consulting. The CARES Program will begin in January 2021 with this seminar series, open to the public, covering topics of human resources, marketing, restaurants, retail, sales and online strategies.
By applying for CARES Program consulting, the program will help you:
- Advance your understanding of 2021 business trends
- Learn to diagnose new challenges in your business
- Identify hacks that make the best use of your time and money
- Increase the probability of sustainable growth
Collin SBDC at Collin College is a member of the North Texas SBDC Network. Funded in part through a cooperative agreement with the U S Small Business Administration, hosted by the Dallas College, and nationally accredited by the America’s SBDC. SBA’s funding is not an endorsement of any products, opinions or services. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact SBDC@collin.edu.
Register here.