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SUMMARY:Collin SBDC-Growing Sales by Incorporating Actual Client Data in Yo
	ur Marketing Plan
DTSTAMP:20261015T104140Z
DTSTART:20210202T233000Z
DTEND:20210203T003000Z
DESCRIPTION:Description: We will review identifying opportunity and threats
	 in the business on the classification and vendor level to develop weekly 
	&amp\; monthly marketing/promotional strategies. The goal is to play offen
	se\, but often we have to play defense due to the unknowns in the world to
	day. Project Retail will provide specific outlines that identifies what da
	ta to pull\, how to analyze it and specific KPI’s to measure. Collin SBDC 
	CARES Program Contributor: Margo Kopman\, owner of Project Retail Boutique
	 Consulting Firm\, is a veteran marketing speaker and workshop leader with
	 over 200 successful events under his belt. Event organizers and attendees
	 frequently comment on the nature of the practical\, actionable “takeaway”
	 value of his presentations. Through the Collin SBDC CARES Program\, leadi
	ng business professionals from around the country will provide local compa
	nies with customized training and consulting. The CARES Program will begin
	 in January 2021 with this seminar series\, open to the public\, covering 
	topics of human resources\, marketing\, restaurants\, retail\, sales and o
	nline strategies. By applying for CARES Program consulting\, the program w
	ill help you: Advance your understanding of 2021 business trends Learn to 
	diagnose new challenges in your business Identify hacks that make the best
	 use of your time and money Increase the probability of sustainable growth
	 Collin SBDC at Collin College is a member of the North Texas SBDC Network
	. Funded in part through a cooperative agreement with the U S Small Busine
	ss Administration\, hosted by the Dallas College\, and nationally accredit
	ed by the America’s SBDC. SBA’s funding is not an endorsement of any produ
	cts\, opinions or services. Reasonable accommodations for persons with dis
	abilities will be made if requested at least two weeks in advance. Contact
	 SBDC@collin.edu. Register here.
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