UP CLOSE: Doing Business as a World Cup Base Camp

UP CLOSE: Doing Business as a World Cup Base Camp

Did you hear the breaking news? Frisco will serve as the base camp for Sweden for the FIFA World Cup 26.

With nine matches taking place across North Texas, bringing an estimated 100,000 visitors per day and an economic impact of $1.5 to $2 billion, Frisco businesses have a unique opportunity to step into the global spotlight. Ensuring our business community is prepared to welcome not only this team, but visitors from around the world, has never been more important.

But welcoming the world takes more than open doors; it takes nuanced understanding.

Spend breakfast-time with us to learn from a local hospitality expert alongside a nationally recognized consultant who’s coming to Frisco to help you better welcome international visitors and diverse fan bases. From the team training right here in Frisco to the global audiences attending matches in Dallas, we’ll explore how cultural norms shape customer expectations and behaviors. The goal is to help you confidently market to these visitors and deliver an authentic, memorable Frisco, Texas experience they won’t forget.

Join us for an inside look at how to prepare your business to meet the moment, create meaningful interactions, and turn global visitors into lasting impressions.