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UID:frisco-11002@chamberpages
SUMMARY:UP CLOSE: Doing Business as a World Cup Base Camp
DTSTAMP:20261012T150104Z
DTSTART:20260505T133000Z
DTEND:20260505T153000Z
DESCRIPTION:UP CLOSE: Doing Business as a World Cup Base Camp Did you hear 
	the breaking news? Frisco will serve as the base camp for Sweden for the F
	IFA World Cup 26. With nine matches taking place across North Texas\, brin
	ging an estimated 100\,000 visitors per day and an economic impact of $1.5
	 to $2 billion\, Frisco businesses have a unique opportunity to step into 
	the global spotlight. Ensuring our business community is prepared to welco
	me not only this team\, but visitors from around the world\, has never bee
	n more important. But welcoming the world takes more than open doors\; it 
	takes nuanced understanding. Spend breakfast-time with us to learn from a 
	local hospitality expert alongside a nationally recognized consultant who’
	s coming to Frisco to help you better welcome international visitors and d
	iverse fan bases. From the team training right here in Frisco to the globa
	l audiences attending matches in Dallas\, we’ll explore how cultural norms
	 shape customer expectations and behaviors. The goal is to help you confid
	ently market to these visitors and deliver an authentic\, memorable Frisco
	\, Texas experience they won’t forget. Join us for an inside look at how t
	o prepare your business to meet the moment\, create meaningful interaction
	s\, and turn global visitors into lasting impressions.
LOCATION:Collin College - Frisco Campus Conference Center\, 9700 Wade Blvd\
	, Frisco\, TX\, 75035
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