Collin SBDC-Finding Your Niche Market and Pricing For it
About This Event
Description:
A crisis always means two things; danger and opportunity. Everyone is being forced to go through some sort of change right now and in many cases, companies cannot go back to “business as usual.” It’s an opportune time to consider those changes you know you need; modernizing the company, pricing your product or service differently, improving efficiency. This workshop focuses on deciding the best niche within the new or old chosen market to go after. It will provide insight and know how on finding the niche, how to best market to it and price the product/service.
Learning Objectives:
- Understand Pricing Theory and why they need to know their place in the market
- How to research the market and find opportunity
- Decide if changes are needed or is it just back to normal
- Market, in general, to the new niche
- How to price the services or products to match the market need
Collin SBDC CARES Program Contributor: Randy Moon, owner of RMoon Consulting, brings over 34 years of management experience to your company and your vision. In each project he takes on, he works with owners and managers, teaching or implementing the best ways to change, improve, build and grow their companies; increase sales, create stability, and manage their employees to greater success.
Through the Collin SBDC CARES Program, leading business professionals from around the country will provide local companies with customized training and consulting. The CARES Program will begin in January 2021 with this seminar series, open to the public, covering topics of human resources, marketing, restaurants, retail, sales and online strategies.
By applying for CARES Program consulting, the program will help you:
- Advance your understanding of 2021 business trends
- Learn to diagnose new challenges in your business
- Identify hacks that make the best use of your time and money
- Increase the probability of sustainable growth
Collin SBDC at Collin College is a member of the North Texas SBDC Network. Funded in part through a cooperative agreement with the U S Small Business Administration, hosted by the Dallas College, and nationally accredited by the America’s SBDC. SBA’s funding is not an endorsement of any products, opinions or services. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact SBDC@collin.edu.
Register here.