UP CLOSE: A Front-Row Seat to Professional Tennis

UP CLOSE

Are you ready to experience world-class tennis right here in Frisco? The Dallas Open, now an ATP Tour 500 men’s tournament, will debut in our city from February 1-9, 2025, at Ford Center at The Star. The Dallas Open will be the only ATP Tour indoor championship in the U.S., featuring top-ranked tennis stars in both singles and doubles competition.

In just two years, the Dallas Open has elevated its status from an ATP 250 to ATP 500, making 2025 its most competitive yet. Players will compete for higher ATP ranking points and a prize pool of approximately $2.8 million.

Join us at this UP CLOSE event to see how the Dallas Open will put Frisco in the spotlight and drive business and tourism throughout the region. As Sports City U.S.A., we’re thrilled to host another world-class event!
We've lined up a spectacular panel for this discussion, starting with former top 10 player and chairman of the Dallas Open Advisory committee, John Isner. The panel will also include Peter Lebedevs, EVP, Tennis and Tournament Director, and Jason Mackey, VP of Business Development. The panel will be moderated by Josh Dill, Director of Sports and Events at Visit Frisco.

Exclusive VIP Access

Prior to the event, our upper-level partners (Executive, Trustee, and Chairman investors) are invited to an exclusive VIP session as part of our Elite Leaders series. This intimate gathering offers the chance to meet and engage directly with our distinguished panelists, including John Isner, Peter Lebedevs, Jason Mackey, and moderator Josh Dill, from 8:00 AM to 8:30 AM. This is a unique opportunity to connect, ask questions, and gain insights before the main event.